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17 april 2019 07:06
Ernie Els signs with PUMA
PUMA Golf, an innovation and style leader in apparel, accessories and footwear, announced today that it has signed Ernie Els to a multi-year agreement as a global brand ambassador.
As part of the partnership, Els will wear the brands footwear during his professional events. Els brings his Major Winner credentials to a star-studded PUMA stable that includes fellow Tour professionals Rickie Fowler, Bryson DeChambeau, Gary Woodland and Lexi Thompson.
PUMA also sponsors many of the world’s leading football teams, players and motorsport brands. Els will wear PUMA’s IGNITE PWRADAPT and NXT family of shoes on Tour. The PWRADAPT family of footwear features a cuttingedge traction system with 3-dimensional traction pods and responsive cushioning with IGNITE Foam, for the ideal blend of industryleading technology, style, comfort and performance.
A Comfort Construction mesh bootie replaces a traditional tongue for improved fit, comfort and support, while the PWRFRAME, an ultra-thin TPU frame, is strategically placed in high stress areas on the shoe’s upper for lightweight support and enhanced stability that golfers need to play well on all surfaces and slopes.
“I’m excited about this new relationship with PUMA,” comments Els.
“I’ve been wearing their golf shoes since the start of the year and honestly I feel like it’s really been a factor in me catching some form of late. I just feel more grounded with these shoes, like it’s giving me a firmer foundation in my swing. What I also like is the shoe combines stability with lightness and comfort. That’s a tough trick to pull off, but the guys at PUMA have nailed it. I’m very happy to be part of the team.”
Ernie Els has 70 professional worldwide career victories to his name, including four Major Championships, two World Golf Championships and a record seven World Match Play titles. He was inducted into the World Golf Hall of Fame in 2011. As a former World No.1, Ernie is one of the most prolific winners of his generation and the global reach of his victories is almost without parallel.
“We are honored to have Ernie wearing our footwear and representing our brand on Tour. He is an icon in the international golf world, with an exemplary career both on and off the course, and a huge global presence. We’re excited to welcome him to the PUMA family,”
said Dan Ladd, Senior VP of Sales & Marketing, COBRA PUMA GOLF.